Genre - Mens health, sports, fashion, fitness, masthead shows what this magazine is about.
Connotations - Young professionals, men, health, fitness professional, general fitness.
Language - Text style very masculine, encourages men to want to look good through sell lines, simple, exclamation mark to emphasise.
Layout style - Easy to read, well organised, consistent font style, limited colour palette, white background
Photography - He is not facing the camera so that could show power and importance, facial expression - quite alert.
Layout conventions - Masthead, bold fonts, strap lines, sell lines, no banner, no buttons, different fonts styles and sizes.
Target audience - Men who enjoy fitness, men aged 18 to 35, interested in appearance, men who want to improve their dress sense
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